Alisa Valudes Whyte is the CEO and Senior Partner of Merritt Group. She joined Merritt Group in 1997 and helped to shape and grow the agency since its founding. She builds marketing, creative, PR and demand generation campaigns on a national scale for clients in technology – from venture-funded startups to established market leaders. For nearly 30 years, Alisa worked in the technology sector in areas including cloud, AI, cybersecurity, 5G, telecom, networking, government IT, digital health, and more. Her clients have included Microsoft, Samsung, Booz Allen Hamilton, Monster, LexisNexis, Deloitte, Check Point Software Technologies, Corvis, Avizia, Yodlee, GoHealth Urgent Care, U.S. Pharmacopeia, and others.
In 2025, Alisa was named a finalist in the Heroines of Washington awards hosted by the March of Dimes for her professional accomplishments and community leadership. In 2023, Alisa was named “Woman of the Year” by Washington Women in PR (WWPR). In 2019, Alisa was honored with a Silver Award for “Female Executive of the Year” in the annual Stevie Awards for Women in Business. In 2015 and 2016, she was named a finalist for DC Inno‘s “50 on Fire” and, in 2016, a finalist in Women in Technology’s (WIT) Annual Leadership Awards. Alisa is a champion of Merritt Group’s culture, recognized as a “Great Place to Work” by both Washingtonian and Washington Business Journal. She currently serves on the Boards of several organizations including Northern Virginia Technology Council, Neighborhood Health and Capital Caring.
Prior to joining Merritt Group, Alisa worked at Ruder Finn in Washington, D.C., where she conducted media relations and public affairs for a wide range of clients including Citibank Mid-Atlantic and the law firm of Shaw Pittman. She also worked at the international architectural firm of Leo A. Daly as part of the marketing team.
She graduated with a BA from Dickinson College and spent a semester studying Economic Policy at American University.

